The work at the shop never ends. I found myself waking up at 10:30 p.m. Friday night in order to get all the baking done for Valentine Saturday this past weekend. Yet, here I am working on the website and more on my day off when rest seems to elude me. It's a passion to the craft, perhaps. Maybe it's just being an owner/operator of a small business. Beats me, I learned not to think about it too much anymore.
If you snoop around (as I know you are doing) you will find I have begun adding individual product pages for our loaves of bread. The goal is to highlight each loaf with a picture, a short description and then some vital facts like; whole grain content, locality, crumb and flavor notes.
I hope this transparency will allow more folks to make decisions based on needs and desires in their food and allow us continuously share the knowledge we love and have our our breads and products. Our bread is and has been a defining factor of our involvement with the community in terms of nourishment and sustainability and in turn been a major role in our bakery over the years. I feel it's about time it received more attention on our end in order to share the knowledge of a good loaf!
The pastries are there too, but as I learned at the start of the pandemic -a loaf of bread goes further for a family than a cup of coffee or a croissant. So for now, bread!
Ain't that the truth?
I also have obviously added this blog as well in hopes to keep in touch more with the tremendous amount of folks who continue to support us since 2016. Goodness, to think, I used to write newsletters weekly when this started. But as the business grew, so did my need in other areas. Hopefully I can quench my love of writing and sharing here in the coming months, and keep the fiercely loyal informed of the bakeries going-ons as well.
Thanks again for supporting us. I consider myself lucky that working this amount is a blessing for my family, myself and the community we are working to support. Someone once told me when I said I was tired at the shop, "You could be slow and close the businesses doors. That's the alternative".
And there you have it folks. Another slap in the face from reality.